How does Digital Signage add Value to your Business Growth

Over the years, the advertising world has grown tremendously and technological enhancements pay a key role in the transformation. Traditional advertising requires a lot of print material, equipment and manpower to operate and maintain. Digital transformation has been replacing the traditional marketing tactics over the years. Digital Signage Management Systems are a great addition to all type of industries as they are highly effective at driving retention and sales with personalized messaging.

According to Statista, the digital signage market was valued at 19.61 billion U.S. dollars in 2016, and is poised to reach 32.84 billion in 2023. With the increasing social media advertising, SEO, and other technological additions, digital signages take advantage of the customer behaviour through multiple data sources for a targeted advertising. Businesses in dire need of growth and expansion are looking forward to such solutions as it allows custom integration and configurations, enhanced digital connectivity, better interactivity, omnipotent brand recall and maximized competitive advantages.

Top Digital Signage Software’s have been used traditionally to increase brand awareness and influence buyer’s purchase decision with product promotions and advertisement campaigns in the retail industry. Other industries such as healthcare, transportation, education, hospitality, etc., can used digital signages to engage customers, motivate employees with production metrics, create informative and engaging guest experiences, communicate more effectively with the public, improve travel experiences by broadcasting departure schedules, enhance patient experience through queue management and convey internal communications.

Digital Signage Cloud Software is a great communication tool. There are several benefits of using digital signage as it reduces operational costs with centralized management of the entire digital signage network of devices.

Innominds seamless Digital Signage Management solution, Aware, helps you to manage multiple screens in different locations, playing same or different content, through a single portal from anywhere in the world. Aware is available via the cloud and as a locally-hosted application for rich security. To know more about how Aware reduces operational costs with centralized management, get in touch with us today.

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